Sinclair, as American as it gets!
Sinclairs new identity is designed around three major concepts. First, they are an all-American company. Second, they are reliable. Providing high quality fuels and oil products to their customers. Finally, they are traditional. They aren’t just a company, they are also your friend and companion on the open road.
The overall design is meant to be corporate and clean, but also friendly and inviting. Careful consideration went into the type and logo design to make it fit the ideals of Sinclair. The color scheme has been adapted from the old design both for scalability and aesthetics. The green helps imply that they are environmentally conscious and friendly. The red signifies speed and power; just what you’d expect from your vehicle when using Sinclair brand products.